Success Stories
Recent Case Study
Why Harlow Beauty Revamped Their Website in 2024 and How It Can Help Your Salon Thrive
]Imagine this: You’ve poured your heart and soul into launching your new salon, investing in branding, services, and building a loyal client base. But despite your best efforts, your website—the digital face of your business—just isn’t pulling its weight. That’s exactly what happened with Harlow Beauty and Hair Salon when they came to us in 2022.
After a complete rebrand, including a new domain and fresh branding, Harlow found themselves facing the same challenge many salon owners do: building an effective online presence from scratch. Fast forward to 2024, and they were ready to elevate their website to the next level, again.
Here’s why they needed a full revamp and how it’s setting them up for success in one of the most competitive markets—Austin, Texas.
Keeping up with the Austinians
2024 Salon Website Upgrade
When Harlow Beauty relaunched their brand online in 2022, it was essentially like starting from square one. New domain, new branding, new everything. With no historical data or search engine credibility, their online visibility was limited. And in a competitive area like Austin, where 425 other salons operate within just a 5-mile radius, being invisible online can sink your business before it even gets a chance to shine.
Their original website was minimalist—beautiful, yes, but not built to drive the kind of traffic needed to stand out in such a saturated market. This is where many salons find themselves: a gorgeous website that doesn’t perform.
The Importance of Dedicated Pages for SEO
One of the biggest issues with Harlow’s previous site was the lack of dedicated service pages. For example, having one page that briefly mentions balayage, hair extensions, and color services isn’t enough to capture the specific search queries potential clients are using.
In 2024, Google’s SEO algorithm places a heavy emphasis on depth and specificity of content. Without dedicated pages targeting each of your core services—like “Balayage in Austin” or “Hair Extensions in Austin”—your site will never rank as highly as a competitor’s that has these individual pages.
Why does this matter?
The more dedicated pages you have, the more opportunities Google has to index your site for specific keywords. A single page that covers all services in a general way may miss out on ranking for those specific, high-value search terms. Harlow’s new website now features over 100 unique pages, each focused on individual services and sub-services, allowing them to rank higher for localized searches and niche services.
Why Harlow Needed A Total Overhaul
2022-2024
UX and UI: It’s About More Than Just SEO
Beyond SEO, user experience (UX) and user interface (UI) played a huge role in the redesign. Harlow’s previous website, while beautiful, wasn’t intuitive. Visitors had trouble navigating, and as a result, the site had a high bounce rate—meaning potential clients were leaving the site before booking an appointment.
In 2024, Google’s algorithm also factors in user engagement metrics like bounce rate and time on site. If your site isn’t easy to use, fast to load, or optimized for mobile, Google will rank it lower, even if you have good SEO practices in place.
Preparing for the Future: AI-Powered SEO
Another exciting element of Harlow’s site revamp is the integration of AI-powered SEO software. This tool helps us continuously monitor and optimize the site, ensuring that it stays ahead of the curve as Google makes ongoing updates. The AI software analyzes data in real time, helping us tweak content, keywords, and user experience to maximize traffic and conversions.
Ready to Level Up Your Salon’s Online Presence?
If your website isn’t bringing in new clients or isn’t ranking as well as it should, it might be time for a full revamp—just like Harlow Beauty’s. With Google’s new algorithm updates, having a sleek, modern website with dedicated pages and a focus on UX is more critical than ever.
Curious about how we can transform your online presence with cutting-edge technology and SEO strategies? Contact us today to learn more and take your salon to the next level.
