owner.

★ The owner intelligence™ Network · Invite-Only

Earn $2,100 – $7,000 per POD
from your zone of genius.

The Owner Assistant Program pays verified six- and seven-figure salon owners to deliver owner intelligence™ — the kind that comes from receipts, not theory.

You set your rate. We bring you qualified salon owners who need exactly what you've built. Your owners can pay over time through Klarna. You get paid your full 70% upfront — within 3 business days of booking, before delivery even starts. The Founding Roundtable screens every new specialist before they hit the roster — so you're never on a list with talkers, gurus, or anyone who hasn't earned the seat.

You show up. Deliver your zone of genius. Get paid.

Apply as a senior owner →

Takes 8 minutes · 70/30 split in your favor · No travel ever

★ owner intelligence™ Roundtable · Limited to 5 Seats

The industry intelligence summit
built on real receipts.

Four times a year, the first five senior owners on owner. meet privately with Michele to look at the actual data flowing through the platform — what salon owners are paying for, what's working, what's breaking, what the next 12 months of the industry actually look like. Not opinions. Not panel theatre. Real owners. Real numbers. Real receipts.

The Roundtable is the source of owner intelligence™. It doesn't react to industry trends — it defines them.

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3
4
5

1 of 5 seats taken. 4 founding seats remain.

Quarterly intelligence summitPrivate Zoom with Michele and the four other Founding Owners. Real platform data, real client outcomes, real industry shifts — no opinion, no theory, just receipts.
Screen the next specialistsEvery applicant after the founding five gets reviewed by the Roundtable. You vote new specialists in or keep them out. Your name only goes next to people you'd actually vouch for.
Shape what gets built nextRoundtable votes on new categories of expertise (compensation, real estate, exit planning, succession). If you don't see your zone of genius represented, you can put it on the roadmap.
"Founding Owner" badge for lifePermanent gold badge on your profile. Higher visibility in the match algorithm. Featured forever in the founders section. The roster you helped build will introduce you forever.
First booking priority for 90 daysFor the first 90 days of launch, all qualified salon owner matches go through the Founding Roundtable first. You get the first wave of revenue, before the roster expands.
Locked-in 75/25 split for lifeFounding Roundtable members get a permanently better split — 75% to you, 25% to FBAI, forever. Roster expansion never changes it.
Claim a Founding Seat →

Reviewed by Michele within 48 hours · No charge to apply · 4 of 5 seats remain

Why Senior Owners Choose This

Income from your expertise
without the work of building a coaching business.

You already know how to run a six-figure salon. You don't have time to build funnels, write content, run ads, or chase invoices. owner. is the platform that turns your expertise into revenue without making you build another business.

🎯

We bring the assistants.

No marketing required. The owner. quiz matches qualified salon owners directly to your zone of genius. You don't run ads. You don't post on social. You just deliver.

💰

Your owners pay over time.
You get paid upfront.

Klarna lets owners pay for any POD over 4 installments or up to 12 months. You get your full 70% deposited within 3 business days of booking — before you've delivered a single session. Klarna eats the default risk, not you. The waiting game is dead.

🛋️

Travel is optional.

Default delivery is fully remote — Zoom + async chat. If you want to add in-person tiers (visit their salon, or have them visit yours), you can. Premium upgrades earn you up to $1,750 more per POD. Your call, every time.

📋

No curriculum to write.

You're not building a course. You're not recording videos. You're having owner-to-owner conversations about the exact thing you've already mastered. That's it.

⏱️

6 to 16 hours per POD.

A POD is a 30, 60, or 90-day engagement. Your time commitment is bounded. You always know what you signed up for. No year-long containers eating your calendar.

FBAI cosign.

Every senior owner is screened by Michele personally and gets a Top 200 / FBAI verified badge on their profile. SEO, credibility, and authority — all transferred to you, free.

Run the Math

What could you make this year?

Drag the controls. See what one POD a month — or three a month — actually puts in your pocket.

Your earnings calculator.

After FBAI's 30% platform fee. Before taxes. Before life. Just your take-home from delivering owner. PODs.

Per POD
$3,500
Your 70% take-home
Per Year
$84,000
On top of your salon income
★ The Three PODs

Pick what you want to deliver.

Each POD is a productized engagement with a fixed scope, fixed price, and bounded time. You opt into the ones that fit your zone of genius. We never assign you anything you didn't agree to.

Diagnostic POD
30 Days · ~6 hrs of your time
$3,000
Per engagement, all-in
★ Your Take-Home
$2,100
After FBAI's 30% · paid via Stripe
  • 1 × 90-min kickoff Zoom
  • 2 × 60-min working sessions
  • 30 days of async chat
  • Numbers audit + diagnostic report
  • Final review session
Choose this POD →
Transformation POD
90 Days · ~16 hrs of your time
$7,500
Per engagement, all-in
★ Your Take-Home
$5,250
After FBAI's 30% · paid via Stripe
  • 1 × 90-min kickoff Zoom
  • 8 × 60-min working sessions
  • 90 days of async chat
  • Full strategic transformation plan
  • Weekly milestone check-ins
  • Numbers review + bonus 30-day follow-up
Choose this POD →
★ Travel Upgrades

Three ways to deliver.

Every POD comes in three flavors. You set which delivery formats you offer — Remote only, or all three. The premium tiers let assistants book in-person experiences with you, and your take-home goes up accordingly.

💻
Standard

Remote by Zoom

The default delivery format. All sessions over Zoom, async chat in between. Works for any specialist, anywhere. Zero travel for you, zero travel for the assistant. Most flexible.

Pricing
Base POD price
$3,000 / $5,000 / $7,500
★ Your Take-Home
$2,100 – $5,250
70% of base, after FBAI's 30%
🏪
+ $1,500 upgrade

On-Site at Their Salon

You fly to the assistant's salon for a 1-day intensive built into the POD. Walk their floor, watch their team in action, fix things in real time. They cover travel + lodging + the upgrade fee. You get to see the salon you're advising.

Pricing
Base + $1,500
$4,500 / $6,500 / $9,000 total
★ Your Take-Home
$3,150 – $6,300
70% of total · travel reimbursed separately
✈️
+ $2,500 upgrade

In-Salon with You

The assistant flies to your salon. Spends the day shadowing how you actually run the floor, the front desk, the team. They see what they're trying to build — operating in real life. The most intimate, most transformative tier.

Pricing
Base + $2,500
$5,500 / $7,500 / $10,000 total
★ Your Take-Home
$3,850 – $7,000
70% of total · they cover their own travel

You choose which formats you offer. Remote-only is fine forever. If you opt into the in-person tiers, you set the dates you're available. We never book you for travel without your explicit yes.

★ Revenue Share

Why 70/30 is fair.

We don't take a cut just to take a cut. Every percentage we earn pays for the work that makes your delivery possible.

70% You
30% FBAI
Your 70%
Paid via Stripe Connect within 3 business days of booking — before delivery starts. Klarna handles owner installments. You're never exposed to default risk.
FBAI's 30%
Lead generation, owner intelligence™ matching, screening, Klarna underwriting, Stripe Connect payouts, platform hosting, dispute support, marketing.
Honest Comparison

Why this beats building it yourself.

You could absolutely build a coaching business from scratch. Here's what that actually looks like vs. joining the owner. roster.

Building it yourself

DIY coaching business, year 1
  • Build a website from scratch
  • Run paid ads ($1K–$5K/mo just to test)
  • Write a curriculum or course
  • Hire a VA, designer, copywriter
  • Chase invoices and handle disputes
  • Build email sequences, write nurture content
  • Get on social media every day
  • Average net Year 1: $0 – $30K (most lose money)

The owner. roster

Senior owner specialist, year 1
  • 8-minute application
  • Profile published the day after approval
  • Assistants matched to you automatically
  • Stripe handles every payment
  • Zero marketing or content required
  • FBAI handles disputes and admin
  • You can stay off social media entirely
  • Average net Year 1: $25K – $84K extra income
Real Questions

What you're actually wondering.

How many PODs am I obligated to deliver?

Zero. You set your max bookings per week and your max active PODs. If you want one POD a quarter, do one a quarter. If you want four a month, do four a month. The platform never assigns you work — assistants book you, and you accept or decline. Your time, your call.

When do I actually get paid?

Within 3 business days of the owner booking the POD. Klarna handles the financing on the buyer side — owners can pay over 4 installments or up to 12 months — and Klarna fronts us the cash upfront. We split it through Stripe Connect, and your full 70% lands in your bank within 72 hours of booking. You're paid before you've even said hello. No waiting on installments. No exposure to default risk. No chasing payments. The owner's payment plan is between them and Klarna; it has zero impact on when you get paid.

What if an assistant is a bad fit?

Every POD starts with a free 15-minute fit call. If the chemistry isn't there, you both walk — no charge, no pressure, no guilt. If a paid POD goes sideways mid-engagement, FBAI handles the dispute and protects your reputation. You don't deal with refunds or angry messages — we do.

Do I need to create content or be on social media?

No. Senior owners on owner. don't run ads, don't write blog posts, don't post on Instagram for the platform, and don't build email lists. The match quiz brings owners directly to you. You can stay completely off social media and still earn six figures from the roster.

What does the agreement actually say?

One page. Three things: (1) the 70/30 revenue split is fixed for your first year, (2) you agree to the code of conduct (no off-platform poaching, deliver what you sold, treat assistants with respect), (3) FBAI can remove you for cause but never without notice. You can leave anytime with 30 days' notice. No long lock-ins, no non-competes outside owner. itself.

Who screens the assistants? Will I get tire-kickers?

Every assistant takes a 10-question diagnostic before they ever see your profile. They tell us their revenue, their pain, what they've tried, what their budget is. Tire-kickers self-select out at the budget question. By the time they land on your card, they're qualified, ready to spend, and matched to your zone of genius.

★ Roster Closes Soon
Take the 8-minute application.
See if you fit.

We're capping the founding senior owner cohort at 12 specialists. After that, the roster goes waitlist-only. If you're ready to turn what you've already built into income, this is the lane.

Apply as a senior owner →

No charge to apply · 5-day review window · Reviewed by Michele personally