Your salon looks like a luxury brand. Your backend doesn't.
I built my own salon to $1.4M before I figured out what was actually bleeding it dry. Then I built the systems to stop it. Now I implement those same systems for luxury salon owners — done for you, managed for you. You just run your salon.
How much is walking out your back door?
7 quick questions. See exactly what your salon is losing every month.
Ballpark is fine.
Extensions, color corrections, balayage, smoothing.
Specialty services vs. standard cuts, basic color.
Pick all that apply.
% of clients leaving with next appointment booked.
Forms, DMs, calls, walk-ins.
See leaks instantly. Shareable copy by email.
We never share your info.
This is the starting line. Not the finish.
A 15-minute Pure Gold Audit walks through your exact leaks with Michele.
Premium chair. Discount backend.
Most luxury salons deliver a 10/10 experience the moment a client walks in — and lean on 3/10 backend systems every minute before and after. The contradiction isn't in the chair. It's in the gap between the experience and the infrastructure.
- Four-hour blocks for one head
- Team huddles over complex color formulas
- Champagne at the mid-point
- Scalp massage and hot towel finish
- Stylist remembers her daughter's birthday
- Beauty plan built to maintain the transformation
- Not found on Google Maps or in ChatGPT
- Website outdated, out of step
- Front desk turning over, hard to staff
- Voicemails from yesterday, unheard
- Web forms waiting until Tuesday morning
- Past clients silent for eight months
Where the $144K–$312K goes.
Five specific places revenue is walking out the back door of every luxury salon I audit. You don't see them on the P&L. You feel them in flat growth, team tension, and the owner still stuck on the floor.
Plug the leaks. Then turn the faucet on.
Every service wired into one flat-rate monthly retainer. The first row makes you visible. The second row converts the traffic. The third row scales you past what most salons ever reach.
I built this on my own floor before I touched yours.
I'm Michele Matkovich. I scaled my salon from $378K to $1.4M over five years — earning Salon Today Top 200 recognition for six consecutive years across Growth, Technology, and Customer Service. I started building automations in 2016 out of necessity, tested them on my own floor first, then with ten elite salons — most of whom became Top 200 winners themselves. Fully Booked AI® is the done-for-you implementation arm I wished had existed when I was running my own salon.
Verified numbers. Real salons.
Phorest-verified growth from salons running our full system. Not curated. Not cherry-picked. These are the clients whose numbers you're pasting into board meetings, tax returns, and mortgage applications.
DreamBody Rx — bridge the wellness gap
your clients are already asking about.
Your clients are losing their hair, asking about hormones, looking into weight loss, and wondering where to turn for wellness care. Right now, you're sending them away with no guidance. DreamBody Rx changes that — a fully compliant telehealth and compounding pharmacy partner program designed for luxury salons, med spas, gyms, and wellness brands. No inventory. No liability. No overhead. You refer. They treat. You earn on every order and telehealth visit.
Flat-rate. Everything in.
No retainer + ads + software + build-out math. One monthly rate, the software included, the team attached. Most luxury salons recover the investment inside 60 days — often inside 30.
- SEO + AI search optimization
- GBP management + schema
- GoHighLevel platform (white-labeled)
- Reputation management
- Up to 25 website pages maintained
- Monthly reporting + strategy call
- Everything in Foundation
- 24/7 AI voice agent connected to Phorest/Meevo
- Active email + SMS campaigns
- Reactivation blitzes quarterly
- Custom landing pages + funnels
- Expanded SEO + paid media strategy
Hours per week × hourly wage + taxes + benefits + turnover + missed calls. Most luxury salons are already spending $6,000–$10,000+ per month on the role — before growth.
Get the math on your salon →Answers before the call.
We're a done-for-you revenue department for luxury hair salons. We build and manage the systems that make your salon show up in search, convert visitors to bookings, rebook clients, and reactivate dormant ones — SEO, AI search optimization, automation through GoHighLevel, reputation management, and website design, delivered as a flat-rate monthly retainer. Software is included. No piecing vendors together. One team. One system.
A marketing agency runs ads and hands you reports. We build the full revenue system — integrated into your Phorest or Meevo booking platform — and manage it every month. We don't hand you strategy and leave. We build it. We manage it. You run your salon.
A free 15-minute live diagnostic call with Michele. She reviews your actual visibility, conversion, follow-up, and reactivation systems against the Five Invisible Leaks framework. No slide deck. No sales pitch.
Yes — deep private API integration with both platforms. The AI voice agent books directly into your calendar. Automations trigger off real client behavior. This is not Zapier glue. This is proper, native, engineered integration.
DreamBody Rx is a telehealth and compounding pharmacy partner program for salons, med spas, gyms, and wellness brands. Partners earn on both orders and telehealth visits through LabCorp-partnered labs, 503A/503B pharmacies, and licensed physicians in all 50 states. Apply through the partner signup or get started as a patient at dreambodyrx.net. Use Member ID Babf1346.
No long-term contract. Month-to-month with 30-day notice. The systems compound — most clients stay for years because the revenue keeps growing.
15 minutes. Your actual numbers.
One honest conversation.
The Pure Gold Audit is a live, line-by-line review of your visibility, conversion, follow-up, and reactivation systems — run by Michele, on your actual data. No slide deck. No sales pitch. Just where the money is going and what to do about it.