The Collective — Your Dashboard · Janine Argila

hey Janine —

Here's everything happening at The Collective this week.

Your website refresh is in final edits, automations copy is updated and live, and your system is humming. One page, every moving part. No more hunting.

Current Phase

Manage & Grow

Current sprint: Website refresh80%

Your journey with us

~ 11 months in ~

Built & running Active now Coming up

Foundation

May 2025

Backend

Jun–Jul 2025

Visibility

Aug–Sep 2025

Lead Gen + AI

Oct–Nov 2025

you are here ↓

Manage & Grow

Dec 2025 — ongoing

This week's view

~ the pinboard ~

✱

What we're on this week

Apr 21–25

the active stuff

Final round of website edits — homepage hero + services pages
Automations copy refresh going live Thursday
GEO content batch 3 — two new AI-search blog pieces
April monthly performance report (sending Friday)

Nothing blocking. Site edits queued for your Thursday approval.

◷

Coming up

the dates to know

Thu
24
Website edits — your review15 min, async

Fri

April monthly reportIn your inbox by 5 PM

Fri

Q2 strategy call45 min · Zoom

Fri

Website v2 launchFull site live

✓

Recent wins

momentum log

Automations copy refresh approved + live
Page copy polished across all main pages
March report: +12% review velocity MoM
3 new VIPs tagged this month (auto-flagged)

Your folders

~ click to open ~

⚘

Automations running

The system working quietly behind the salon · 23 live

5 categories · 23 live

Leads & Nurture

Website form capture
Instagram DM routing
Missed-call text-back
6-touch nurture
Front-desk lead alert

Bookings

Phorest ↔ GHL sync
Booking confirmation
24-hr reminder
Day-of reminder
Reschedule flow

Reviews

Post-service ask
Google routing
Negative-review alert
AI response drafting

Retention

Post-visit thank you
Rebooking reminder
90-day reactivation
Birthday / anniversary
Retail follow-up

Internal

No-show alert
VIP flag
Daily lead digest
Ad lead routing

Tap any of these in a call and I'll walk you through the logic. The gold one (AI response drafting) is being fine-tuned to your voice — should ship next week.

◉

What's been built (all 5 phases)

Everything you own · quick audit view

4 done · 1 ongoing

Done

Foundation

Brand messaging
ICP + offers
Audit + scope
Voice guide

Done

Backend

HighLevel build
Pipelines + reminders
Review engine
Reactivation

Done

Visibility

Website v1
SEO + local
GBP + schema
GEO for AI search

Done

Lead Gen + AI

Lead magnet + LPs
Meta + Google ads
AI chat agent
Internal AI tools

Active

Manage & Grow

Website refresh
Copy polish
Monthly reports
Quarterly strategy

✦

What we can turn on next

Optional expansions · all additive, nothing disrupts what's running

9 available

AI voice answering

AI receptionist for after-hours calls + booking.

Two-way AI SMS

Handles guest questions in real-time.

Predictive no-show scoring

Flag risky bookings for double-confirmation.

Staff performance dashboards

Per-stylist rebook, retail, LTV scorecards.

Hiring funnel

Full lead gen system for recruiting stylists.

Client LTV segmentation

Auto-tier guests + tier-specific comms.

AI upsell recommender

Prompts the right add-ons at the right moment.

Membership engine

Enrollment, billing, benefits, renewals.

Price increase flow

Pre-built communication for raising prices.

Any of these a yes? Reply to me with the numbers and I'll send a scope + timeline. Most slot in in 2–3 weeks.

✎

Notes & context

Loose threads · things to know

3 notes

Site edits: Thursday review is async — no meeting. Just reply with thumbs up / changes to the link I send.
Q2 strategy call: Prep doc coming Monday 4/28. Main topics: Q1 numbers, summer lead gen plan, potential membership pilot.
Heads up: I noticed your GBP photos haven't been refreshed since January — we'll swap in a fresh batch alongside the site relaunch.